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Discover your niche, develop products, and get your coaching business online!

Find your niche, develop products, and get your coaching business online!

Next Generation Product Development
(for Coaches)

Are you a New Coach ready to set up a top-notch business from scratch?


Are you an Experienced Coach wanting to clear out the cobwebs, refocus, and revitalize your coaching business online?


If so, I’d like to invite you to join my Next Generation Product Development (for Coaches) Group. With my support you will make amazing progress with your coaching business.
Over in 26 weeks (6 months), you will:

  • Discover your perfect coaching niche
  • Create your own awesome coaching program
  • Develop online products that align with your niche
  • Launch a top-notch coaching website
  • And more…




Here’s the full program outline:


Part 1 – Business Foundations

Establish the essential foundations you need for a successful coaching business.

  • Get 100% clear on what matters most for you to be happy and fulfilled by your business (now and well into the future)
  • Define your perfect coaching niche
  • Create a clear and memorable elevator pitch
  • Develop your primary coaching program
  • Define your coaching product suite


Also includes 2 private coaching/mentoring sessions with Benay to validate your niche and help you smooth out your foundations before proceeding to Part 2.

Set business foundations that give you your dream life.

Set business foundations that give you your dream life.



Part 2 – Product Development

Learn all about the 4 product levels you need in your coaching business to generate passive income and avoid burn out.

Develop one or all of the following products for your coaching business:

  • Freebie (to gain email subscribers)
  • Kick-Start Kit (to sell on your website)
  • eBook (to sell on your website)
  • Online Coaching Program (a 3-6 month coaching program you can run with individuals or groups)


All will align beautifully with your new coaching niche.

Part 2 includes 2 private coaching/mentoring sessions with Benay to support you and review your products.

 Triple Pack_350x350



Part 3 – Your Coaching Website

Learn how to build a website that does everything it needs to do to empower you in this new era of online product, including: automated email list builder, sell and deliver information products electronically, collect payments online.

Part 3 includes  1 private coaching/mentoring session with Benay to help you resolve any teething issues you might have getting online.




Part 4 – Marketing and Wrap up (month 6)

Learn about the different channels you can use from here to market your coaching business and plan your marketing activities for the next 6 months.

Part 4 includes 1 private coaching/mentoring session with Benay to help you finalize your marketing plan initiate marketing activities and identify high-level priorities for you for the 6 months following the Next Gen Program.

Who does online marketing for your coaching business?

Who does online marketing for your coaching business?





Private, Monthly Coaching/Mentoring (for 6 months)

You will get  a private monthly coaching/mentoring session with Benay for troubleshooting, brainstorming, accountability, planning, sounding board, web demos, etc. You basically get the support you need most to move forward within the scope of the program.


During sessions Benay aims to:

  • Ensure you have a productive weekly routine
  • Test, massage, and validate your niche
  • Help you stay in alignment with your foundations throughout to program
  • Support you and review your products
  • Help you resolve any teething issues you might have getting online
  • Help you finalize your marketing plan and initiate cost effective marketing activities
  • Identify high-level priorities for the 6 months following the Next Gen Program


Weekly Accountability and Other Support

You’ll have your own accountability buddy that you meet with each week (a hidden gym within the program!). This has proven to be a real booster for the coaches who commit to their buddies.

You’ll also have access to all lessons and exercises for 1 full year from the date you register, plus, special life-time access to our private Facebook group to share ideas and get feedback from your peers. You can be as active or passive in the group as you like.




Delivery Methods

I’ll be using the following technologies to deliver the program content:

  • Skype
  • Life Coach Office (you’ll get to see LCO from the client’s perspective – very cool and helpful if you’re using the tool in your own coaching business!)
  • Private Facebook group


Participants from previous groups are saying…



Leslie Doherty, Leadership In Life

Do it now

“I can’t say enough about Next Generation Product Development Program (for Coaches) – except, ‘Do It Now!’

Benay takes you from identifying your core beliefs and principles to becoming a professional online presence as a coach over a six-month period that when I look back, I know I could never have gotten off the ground without her. I believe The Next Generation Program is absolutely essential to get your coaching business up and running in a solid, professional and business-like manner.

Benay’s expertise guides you through those challenges in business development, she knows how to draw out the best of our expertise and get it out there for our potential clients. The accountability portion of the program is awesome.

I would not hesitate at all to recommend that enrolling in The Next Generation Program is crucial in the development and launching of your coaching business.”
Leslie Dougherty, Executive Coach
Leadership in Life


Judy Graham, Retirement Zone Coach

Judy Graham, Retirement Zone Coach

Money well spent

“Working with Benay in her “Next Generation Product Development Course” has been a wonderful experience. Benay is an amazing teacher and coach; her knowledge and professionalism have taken me from “an idea” of where I want to be, to seeing it unfold in a wonderfully systematic way.

5 months ago, I was continuing in procrastination mode, thinking about starting my online coaching business but doing nothing about it. Now, it is steps away from being up and running (and still 1 month left in the program)!

Thank you Benay for offering this course, and for being so generous with your time and your knowledge as you have guided me along they way. It has been money well spent!”

Judy Graham, Retirement Coach
Retirement Zone Coach


AnYes van Rhijn, Successful Women Academy

AnYes van Rhijn, Successful Women Academy

Gained the clarity I needed

“I have really enjoyed working with Benay. Her program is very well structured and I have loved the 1:1 sessions with her. She is very talented when it comes to accountability and making sure you are moving forward. NGPD has helped me gain the clarity I needed given I was repositioning my business. I now have a clearly defined ideal client, a clear offer and pricing structure and a website reflecting all of that. Thank you so much Benay!”
AnYes van Rhijn, Business Lifestyle Coach
Successful Women Academy


Food Demons Ninja

Food Demons Ninja

I can now see infinite possibilities

“Before the program I was frustrated with my work/life balance and the number of clients not beating a path to my door. I had a vague idea of what I wanted my coaching business to be but knew I wanted passive income streams!

As a result of the program I’ve not only identified my niche, got online and produced products which can bring in passive income … (my success marker) yayyy – Benay’s approach has meant I felt supported throughout. The right measure of support, encouragement and ‘ass-kicking’ has got me where I needed to be, and beyond. Benay’s approach means I’ve been able to work at my own pace to explore several options before settling on THE ONE.

Working through the course, the process and working with Benay and my buddy has taught me a lot about myself, which I didn’t expect.  The mix of lessons, tools, one to one support and buddies means the course delivers! – Boy does it deliver.

I’ve grown throughout the whole process both in confidence and my knowledge of myself and my area but even more than that, working though this programme has helped me find the fun in my life again which had been missing for many years.

It’s given me so much more than I expected, passive income, yes, but I have found a passion, purpose and fun that’s been missing. The program and the process has given me something I didn’t recognise that I would get (or that I needed). My confidence and self-esteem has sky-rocketed and I can definitely say this has been one of the best programs I’ve ever worked through.

I can now see infinte possibilities.  Thank you Benay – you ROCK!”

Helen Lord, Advanced Clinical Hypnotherapist, Certified NLP Practitioner
Food Demons Ninja


Vanessa Phoenix Health Transformations

Phoenix Health Transformations

Exceeded expectations

“I started the Next Generation Product Development course with Benay in order to create a health and lifestyle coaching program. At that point my business was still in the ideas phase, and nothing had been set up. I expected to get assistance to create a great program that I could run either face to face locally, or online to a worldwide market.

What I got was a fully-fledged business set up complete with a marketing and promotion structure, multiple products including videos, e-book and coaching program, and new-found knowledge on client management systems.

I now know how to set up autoresponders, create passive income streams, arrange guest posting, and build an email database. If you don’t know what some of those things are, then you need to do this course.”
One Year Later…
“Hey Benay, just wanted to let you know I did what I said I would when we wrapped up the Next Gen Program. I started blogging and submitting guest posts.

Since then, I have had several articles published on a media site that goes to over 200k, become a paid contributor for the Michelle Bridges program, and I’ve just been asked to be a regular contributor for Addicted2Success.

Thanks to you and your support through the program for giving me the skills and confidence to do it. ;-)”

Vanessa Thiele, DPsych (Health), MAPS CHP, Health Psychologist and Training Facilitator
Phoenix Health Transformations


Julie Logical Coaching

Logical Coaching

A catalyst to living my dream

“Thanks so much Benay! Next Generation Product Development for Coaches has been a real catalyst to me living my dream.

The course really helped me focus and get 200% clear on what I want to do with my coaching business (and I’ve been in this game for a long time). Now, I love getting out of bed, am 100% focused and it’s working, business is booming!”
Julie Davis, Real Estate Coach
Logical Coaching




Certain of my niche and passive income products in the pipeline

“Before I started this program I was stuck and overwhelmed with so many ideas but very little action. I was telling myself that I needed start working these ideas but didn’t know where to start!

In just the first month of Benay’s program, I clarified my business values and created a compelling vision to keep me motivated. I have not only identified with great certainty, my niche, I have also created an amazing outline for a six month program. I am feeling ‘unstuck’ and well resourced to tap into my creative flow with a number of other passive products in the pipeline.

A huge thanks to Benay for taking the time to outline a simple, practical and incredibly ‘doable’ program that gives you the ‘kick’ you need to get the results you want to see!”
One year later…
“Benay, I wanted to acknowledge how much your Nex Gen program impacted the course of my practice and business. The eBook I wrote in the Next Gen has become the source of online income [LOVE getting those Paypal emails!], even more satisfying than the revenue is the knowledge that I am in my sweet spot, impacting women and adding value through my coaching content, resources and programs.

Sitting here this morning feeling very, very grateful that you said ‘yes’ and challenged me to say ‘yes’ too. Thank you.”
Tracy Lilley, Eternal Purpose Coach


Roberto El Happy Coach

El Happy Coach

Very happy

“Benay’s coaching program provided me with the tools to create an online coaching business strategy that is aligned with my deepest feelings of peace and happiness. In a short period of time I evolved my coaching niche. I became el Happy Coach, delivering happiness to the world with online products and internet marketing concepts that work.

Thanks for the great outcomes – I am happy! ;-)”
Roberto Suarez
El Happy Coach



Next Gen PD_Group Program_270w

You will love this program if…

  • You are you ready to find your unique coaching voice and message.
  • You want a future passive income stream from your coaching.
  • You work best when you have ongoing support, acknowledgement, advice and accountability to help you stay, committed, focused and on track.
  • You feel that it’s finally time to take your coaching business to the next level and you are committed to making it happen.



  1. Monthly, one-on-one coaching sessions, for 6 months – to keep you supported and moving forward
  2. Life Coach Office client membership
  3. Access to video lessons and exercises for the duration of the course PLUS 6 months after the course finishes
  4. Email support including feedback on your products for 6 months
  5. Life-time access to our private Facebook group exclucively for coaches who sell products online


$299 per month


Join us!

Thank you for your interest in the Next Gen program.

We are currently running Group #4. So, unfortunatly, registration is closed right now.

Get early notification of the next group by getting on our waiting list (below).