Next Generation Product Development (for Coaches)


 

Are you an experienced coach who’s ready to create and sell your own coaching products online?

If you’ve answered a resounding, “Yes”, then Next Generation Product Development (for Coaches) could be exactly what you’ve been waiting for.

These days talented life coaches need a range coaching products to prove their expertise and diversify their income streams. I can help you have this in place in just 6 months.

In my exclusive Next Generation Product Development (for Coaches) program I personally work with just 5 coaches for 1/2 a year helping them to design their own unique coaching products.

I’ve helped thousands of coaches with their coaching products since 2009 so I can give you the steps, tools and support you need most to start building the most logical assets you can from your coaching skills.

On top of this I’ll also hold you accountable to getting your products done. As a coach myself, I speak coach language. I can read between the lines of what is not said, i.e see your empowering/ disempowering beliefs and strategies and am happy to share these with you if they are impacting your ability to create your coaching products.

I guarantee that if you join me and do the work, you’ll have your own professional coaching product line ready to go in 2016. This means you’ll have the first essential assets you need to start (or rekindle) a passive income stream from your coaching.

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You are invited to join Group #6

 
I’d like to invite you to join the Next Generation Product Development (for Coaches) program which I run with just 5 coaches per intake. The 5 coaches who join now will be in the February intake which is Group #6.

Please Note: In past years I’ve run this group twice a year once in Feb and once in July. I am NOT planning to run a July 2016 intake as the holidays greatly interfere with the course rhythm.

 

You will be ideal for the program if…

    • You have completed your coach training
    • You have around 200+ hours of coaching/mentoring experience under your belt
    • You are looking for the best steps and a guide to help you create your own coaching products and you take personal responsibility for your results
    • You absolutely want to start building your email list and to start selling your own coaching workbook and course this year

 
 

Group #6 is a special one

 
I’ve been running this course for 2.5 years now and I improve it each time based on feedback from participants and on my own growth and observations. Let me tell you, that #6 is going to be a special one. I foresee a calmly productive experience. Mainly because that is how I am running my business now. Life is too short and sweet to do it any other way. 😉

Also, I’m really getting my head around the pace of the program and what is needed to empower you to get all the work done AND enjoy the process the whole time. By the end of the program I guarantee that if you do the work, you’ll have a focused message, clear product line, and a more confident outlook on your coaching future!

With this course and my support you will make amazing progress with your coaching business.
In just 6 months, you will:

  • Claim your coaching sweet spot and your ideal client (in the pre-learning phase).
  • Develop a complete suite of coaching products that aligns with your sweet spot. Including: a freebie to generate leads from your website, a coaching workbook to sell from your website and generate a passive income (also offering a low cost opportunity for prospect to try you out before opting for a more premium service) and last but not least an online coaching course that you can use as a part of your one-on one coaching or run with groups.
  • Launch (or enhance) your coaching website (including free give-away to build your email list and a shopping cart to sell your coaching products)
  • Have me on your team the whole time to offer support, advice, ideas and to hold you accountable so that you deliver and get real, tangible results from your investment.

 
 

Here’s the full program outline:

 

Pre-Learning, Self Study

Upon sign up you will receive your Next Gen Pre-learning pack. The pack contains a treasure trove of material and exercises that are essential to establishing strong foundations for your coaching business.

In this Pre-learning pack you will:

  • Get 100% clear on what matters most for you to be happy and fulfilled by your business (now and well into the future)
  • Define your perfect coaching niche (we will also discuss this in detail in our one-on-one meetings)
  • Create a clear and memorable elevator pitch
  • Interview some real customers about your business
  • Learn all about the 4 product levels you need in your coaching business to generate passive income and avoid burn out
  • Have unlimited email support from me to answers any questions that may come up for you during the pre-learning phase

Please note: You will need approximately 2 hours per exercise to complete the pre-learning which is mandatory prior to program start.

Once you have completed this pack you will be ready for our first meeting. After that, you’re ready to get started creating your products. So please give yourself plenty of time to get the pre-learning pack done – plan for about 20 hours.

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Signature Program Overview (Official Start)

We officially kick off the program with our first 45 minute mentoring session which starts in the second week of February 2016. During our first meeting we will discuss the outcomes from your pre-learning (especially your niche ideas and the findings from your customer interviews). Then it’s time to define your Signature Program Overview.

We’ll start with eliciting your coaching processes from your unique combination of experiences and expertise. This will set the scope of your coaching product suite and get you totally focused on what kind of coach you are and who you help.

 


 

Website

Now that we’ve nailed down your coaching sweet spot and ideal client let’s get you online.

If you already have a website we’ll tweak what you have to make it even stronger. If not, we’ll get you up and running. We’ll focus on the essential content you must have.

This means that as your products get created you have everything in place and ready to go to add your products on as each one is completed. You get instant reward for all of your hard work!

Like the rest of the course, this section includes fortnightly or monthly mentoring sessions with me (depending on which option you go for, templates, tutorials, and unlimited email support. I’ll review your site, be your sounding board for ideas, and can even refer developers and designers (if needed).

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Product Creation

During this section of the program you will develop your new coaching product line including:

  • Freebie (to gain email subscribers)
  • Coaching Workbook (simplified version of an ebook) to sell on your website
  • 3-6 month Course you can run with face to face or online

Coaching Workbook
I provide video lessons plus fill in the blank, step-by-step templates to get you up and running ASAP. I’m my course, there is no such thing as staring at blank page. You have a solid framework in place from the get-go including; the cover, copyright info, table of contents, headings and instructions on what to write where. I make it easy for you to package your unique coaching voice and message into your products.

I’ll be with you the whole way with meetings every two weeks or monthly (depending on the package you choose) and unlimited email support. I want to make sure that you nail this process and achieve the outcomes for your business that you have invested in.

Freebie (lead-generation tool)
Once your Workbook is done, we brainstorm concept ideas for the best Freebie/Giveaway to gain email subscribers and support and promote your new product line. This Freebie is an essential component to building your email subscriber base and ultimately, when your email list is big enough, to print money for your coaching business!

We’ll talk about auto responders and broadcasts and which email marketing systems to use – the works! It will all be covered in a way that is friendly, accessible and totally possible to do for your coaching business.

Online Course
Next we re-purpose your first product into a Course (which you can present live, run online, or both). Again video lessons, templates, email support and mentoring conversations are provided the whole way.

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Marketing and Wrap up

Finally, we wrap up the program by looking at Marketing. In this part of the program my main aim is to give you the basics you need to get you started.

You’ll develop a simple marketing plan, including a product release schedule (template provided). I work with you to plan your marketing activities for the next 6 months so you have your next steps all mapped out.

That way, after the course is finished, you will be able to comfortably and confidently explore further the channels that are the best fit for you and your coaching business.

Who does online marketing for your coaching business?

Who does online marketing for your coaching business?

 


 

 

Course Dates

 
February 2016 – July 2016
 

 

Course Features

 

One-on-one Mentoring Sessions (x12)

Starting in the second week of February 2016 and every two weeks or monthly (depending on the package you choose), for 6 months, you and I will meet online for a 45 minute mentoring session. Meeting times will be jointly decided at times that work best for us. You get the support you need most to move forward within the scope of the program.

Benay

Your coach/mentor.

During sessions we will:

  • Ensure you have a productive weekly routine
  • Continually test, massage, and validate your niche
  • Stay in alignment with your foundations
  • Elicit your coaching processes
  • Review your products
  • Resolve any teething issues you might have getting online
  • Provide tailored software tutorials if needed (most common include MS Word, PPT, WordPress and Aweber)
  • Finalize your marketing plan and initiate cost effective marketing activities
  • Identify high-level priorities for the 6 months following the Next Gen Program
  • Support and encourage you – I know that with the right steps and enough effort, you can make your dream coaching business a reality

 

Learn more about me and my mission here.

 
 

Online Training, Weekly Accountability and Other Crucial Support

Here is a list of the other great materials and support you’ll get with the program:

Some of the Video Lessons you get access to through your Life Coach Office client account

Some of the Video Lessons you get access to through your Life Coach Office client account

  • 160-page pre-learning workbook so you jump into the program with focus and you are ready to go
  • 24 training videos on core topics ranging from product development techniques to tech tutorials to marketing concepts
  • Over 25 exercises and templates so you never have to start with a blank page – instead you start with a kick-start every time
  • An online coaching journal to track your journey and keep meetings focused and on track with what you need most
  • A weekly email from me each week with what needs to be done for the week plus tips, reminders and encouragement
  • Unlimited email support
  • Up to two rounds of detailed feedback per product as you create them
  • Access to all lessons and exercises for 1 full year from the date you register
  • Life-time access to our private Next Gen Facebook group where we share ideas on coaching product development and give feedback. You can be as active or passive in the group as you like.

 

 

Delivery Methods

I’ll be using the following technologies to deliver the program content:

  • Skype
  • Private Next Generation Product Development (for Coaches) Facebook Group

 
 

WARNING!!!

 
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THIS IS AN EXTREMELY INTENSIVE COURSE (which is why I only work with a small handful of coaches at a time)! THIS MEANS YOU NEED TIME TO DO THE WORK – I’m counting on you!

This course is perfectly designed for coaches who have at least 10 hours a week to work ‘On’ their Business. I’ve got it all mapped out and show you the way. So, all you need to do is trust the process and put in the hours, each week.

Provided you do all the work assigned, you will easily achieve the outcomes for your business that you have invested in.

 

 

Alumni Feedback

 


 

Simon Lotinga

Simon Lotinga

Simon-WB

Commit yourself to this course 100%.

“As an experienced coach who’s written and published 3 books for my specialist niche of Hair & Beauty salon owners, I have been aware of the potential of product creation for some time and even dabbled at various projects but nothing came together until I took the plunge and joined Benay’s Next Generation Product Development Course.

It turned out that the combination of tools, templates, training videos and ‘One to One’ coaching Benay provides turned out to be exactly what I needed and I now have a complete suite of products all mapped out, with a robust marketing plan to back them up and my first workbook and course due to launch in about three weeks time.

If you’re a coach who knows deep down inside that creating products is the next step for you then trust Benay and commit yourself to this course 100%. You won’t be disappointed.”

Simon Lotinga
SimonLotingaConsulting.com

 


 

Beverley Anderson

Beverley Anderson

Bev-WorkbookTangible results.

“This is the first coaching program that has brought me tangible results.

I loved the mentoring and feedback elements. This added tremendous value to Benay’s overall program.

I’m glad I trusted my gut instincts and signed up!!”

Beverley Anderson
Business Coach
Business Boost Expert

 


 

Janette-Valenino, Valentino Coaching

Janette Valentino

Janette-WorkbookExtremely useful and inspirational.

“I can highly recommend Benay’s NGPD program!

When I started the program, I was plugging along with projects here and there and marketing here and there. I had a vision for my business that I was moving toward, but it felt haphazard. I was also missing some foundational elements.

Through this program with Benay’s materials, expertise & coaching, I have a lot more clarity, direction, products & systems in place to continue to move forward. It feels very exciting!

While Benay leads you through the program & projects with encouragement and a good amount of structure, she also greatly encourages you to listen to yourself & trust yourself – a tool that we all need if we are to succeed in building the business we are meant to have. This trust in myself is invaluable as it allows me to know that I can continue developing products & programs now that I have a system to follow & am listening to my inner wisdom.

I have invested in other business building programs, but for me Benay’s program stands out high above them. Benay is an excellent role model of someone who has built her business according to the lifestyle she wants to have, instead of trying to fit a life into a business. Her coaching, expertise & thorough feedback have been extremely useful & inspirational – key elements of any business investment in my opinion!”

 

Janette Valentino
Valentino Coaching

 


 

Leslie-Doherty-leadership-in-life

Leslie Dougherty

Do it now.

“I can’t say enough about Next Generation Product Development Program (for Coaches) – except, ‘Do It Now!’

Benay takes you from identifying your core beliefs and principles to becoming a professional online presence as a coach over a six-month period that when I look back, I know I could never have gotten off the ground without her. I believe The Next Generation Program is absolutely essential to get your coaching business up and running in a solid, professional and business-like manner.

Benay’s expertise guides you through those challenges in business development, she knows how to draw out the best of our expertise and get it out there for our potential clients. The accountability portion of the program is awesome.

I would not hesitate at all to recommend that enrolling in The Next Generation Program is crucial in the development and launching of your coaching business.”

 

Leslie Dougherty
Executive Coach
Leadership In Life

 


 

AnYes van Rhijn

Gained the clarity I needed.

“I have really enjoyed working with Benay. Her program is very well structured and I have loved the 1:1 sessions with her. She is very talented when it comes to accountability and making sure you are moving forward. NGPD has helped me gain the clarity I needed given I was repositioning my business. I now have a clearly defined ideal client, a clear offer and pricing structure and a website reflecting all of that. Thank you so much Benay!”

 

AnYes van Rhijn
Business Lifestyle Coach
AnYesvanRhijn.com

 


 

Tracy Lilley

Tracy Lilley

MY-IDEAL-NEW-COVER1Certain of my niche and passive income.

“Before I started this program I was stuck and overwhelmed with so many ideas but very little action. I was telling myself that I needed start working these ideas but didn’t know where to start!

In just the first month of Benay’s program, I clarified my business values and created a compelling vision to keep me motivated. I have not only identified with great certainty, my niche, I have also created an amazing outline for a six month program.

I am feeling ‘unstuck’ and well resourced to tap into my creative flow with a number of other passive products in the pipeline.

A huge thanks to Benay for taking the time to outline a simple, practical and incredibly ‘doable’ program that gives you the ‘kick’ you need to get the results you want to see!”

One year later…

“Benay, I wanted to acknowledge how much your Nex Gen program impacted the course of my practice and business.

The eBook I wrote in the Next Gen has become the source of online income [LOVE getting those Paypal emails!], even more satisfying than the revenue is the knowledge that I am in my sweet spot, impacting women and adding value through my coaching content, resources and programs.

Sitting here this morning feeling very, very grateful that you said ‘yes’ and challenged me to say ‘yes’ too. Thank you.”
Tracy Lilley
Eternal Purpose Coach
tracylilley.com

 


 
 

You will love this program if…

 

  • You feel that it’s finally time to take your coaching business to the next level by creating your own coaching products, you believe you can do it and have reserved the time to make it happen.
  • You work best when you have ongoing support, acknowledgement, advice and accountability to help you stay, committed, focused and on track.

 
 

What’s included:

 

  • A 160-page pre-learning pack to ensure that you have the right foundations in place for a lasting coaching business
  • Twelve or six, 45-min, one-on-one mentoring session (1 session every 2 weeks or one session each month, depending on the package you choose) – to keep you supported, on track and moving forward
  • Secure online access to 24 video lessons and 25 exercises until 2017
  • Up to two detailed, out-of-session product reviews per product
  • Unlimited email support, during the course
  • Life-time access to our private Facebook group exclusively for coaches who sell their own products online
  • Special Bonus for Our Students: 1-year Premium Coach Account on our Life Coach Office coaching business software (see right for details)

 

Special Bonus for Our Students

LCO_tablet-phone-computer_big

1-year LCO Premium Coach Account

(VALUE $588)

Get a Life Coach Office Premium Coach Account with your investment in the Next Generation Product Development (for Coaches) program.

You get all the great features that Life Coach Office has to offer for 12 full months and you can choose the start date. Manage unlimited coaching clients and deliver your coaching content all online, all in one place.

 
 

Questions?

 

If you want to know more about the program please email me and let me know you are interested. From there we will book in a time to talk. I have slots available between 12 January 2016 – 22 January 2016.

 
 

If you know you’re ready, you can join the Next Gen Program now – there are a few spots available and one has your name on it!

 

VIP Option


 

$467 per month (for 6 months)

Includes 12 mentoring sessions – 1 session every 2 weeks





Classic Option

 

$330 per month (for 6 months)

Includes 6 mentoring sessions – 1 session per month