Join Our Exclusive Group


Discover your niche, develop products, and get your coaching business online!

Find your niche, develop products, and get your coaching business online!

Next Generation Product Development
(for Coaches)

Are you a New Coach ready to set up a top-notch business from scratch?


Are you an Experienced Coach wanting to clear out the cobwebs, refocus, and revitalize your coaching business?


If so, I’d like to invite you to join my Next Generation Product Development (for Coaches) Group. With my support you will make amazing progress with your coaching business.
Over in 26 weeks (6 months), you will:

  • Discover your perfect coaching niche
  • Create your own awesome coaching program
  • Develop online products that align with your niche
  • Launch a top-notch coaching website
  • And more…




Here’s the full program outline:


Part 1 – Business Foundations (month 1 and 2)

Establish the essential foundations you need for a successful coaching business.

  • Get 100% clear on what matters most for you to be happy and fulfilled by your business (now and well into the future)
  • Define your perfect coaching niche
  • Create a clear and memorable elevator pitch
  • Develop your primary coaching program
  • Define your coaching product suite


Also includes 2 private coaching/mentoring sessions with Benay to validate your niche and help you smooth out your foundations before proceeding to Part 2.

Set business foundations that give you your dream life.

Set business foundations that give you your dream life.



Part 2 – Product Development (month 3 and 4)

Learn all about the 4 product levels you need in your coaching business to generate passive income and avoid burn out.

Develop one or all of the following products for your coaching business:

  • Freebie (to gain email subscribers)
  • Kick-Starter Kit (to sell on your website)
  • eBook (to sell on your website)
  • Online Coaching Program (a 3-6 month coaching program you can run with individuals or groups)


All will align beautifully with your new coaching niche.

Part 2 includes 2 private coaching/mentoring sessions with Benay to support you and review your products.

 Triple Pack_350x350



Part 3 – Your Coaching Website (month 5)

Learn how to build a website that does everything it needs to do to empower you in this new era of online product, including: automated email list builder, sell and deliver information products electronically, collect payments online.

Part 3 includes  1 private coaching/mentoring session with Benay to help you resolve any teething issues you might have getting online.




Part 4 – Marketing and Wrap up (month 6)

Learn about the different channels you can use from here to market your coaching business and plan your marketing activities for the next 6 months.

Part 4 includes 1 private coaching/mentoring session with Benay to help you finalize your marketing plan initiate marketing activities and identify high-level priorities for you for the next 6 months.

Who does online marketing for your coaching business?

Who does online marketing for your coaching business?





Coaching and Support (for 6 months)

You will get one phone coaching session with Benay each month for troubleshooting, brainstorming, accountability, planning, sounding board, web demos, etc. You basically get the support you need most to move forward within the scope of the program.

You’ll also have your own accountability buddy (optional), access to all lessons and exercises for 1 full year from the date you register, plus, special life-time access to our private Facebook group to share ideas and get feedback from your peers.




Delivery Methods

I’ll be using the following technologies to deliver the program content:

  • Phone/Skype
  • Life Coach Office (you’ll get to see it from the client’s perspective – very cool and helpful if you’re using the tool in your own coaching business!)
  • Private Facebook group


Participants from previous groups are saying…


Food Demons Ninja

Food Demons Ninja

I can now see infinte possibilities

“Before the program I was frustrated with my work/life balance and the number of clients not beating a path to my door. I had a vague idea of what I wanted my coaching business to be but knew I wanted passive income streams!

As a result of the program I’ve not only identified my niche, got online and produced products which can bring in passive income … (my success marker) yayyy – Benay’s approach has meant I felt supported throughout. The right measure of support, encouragement and ‘ass-kicking’ has got me where I needed to be, and beyond. Benay’s approach means I’ve been able to work at my own pace to explore several options before settling on THE ONE.

Working through the course, the process and working with Benay and my buddy has taught me a lot about myself, which I didn’t expect.  The mix of lessons, tools, one to one support and buddies means the course delivers! – Boy does it deliver.

I’ve grown throughout the whole process both in confidence and my knowledge of myself and my area but even more than that, working though this programme has helped me find the fun in my life again which had been missing for many years.

It’s given me so much more than I expected, passive income, yes, but I have found a passion, purpose and fun that’s been missing. The program and the process has given me something I didn’t recognise that I would get (or that I needed). My confidence and self-esteem has sky-rocketed and I can definitely say this has been one of the best programs I’ve ever worked through.

I can now see infinte possibilities.  Thank you Benay – you ROCK!”
Helen Lord
Advanced Clinical Hypnotherapist, Certified NLP Practitioner
Food Demons Ninja


Vanessa Phoenix Health Transformations

Phoenix Health Transformations

Exceeded expectations

“I started the Next Generation Product Development course with Benay in order to create a health and lifestyle coaching program. At that point my business was still in the ideas phase, and nothing had been set up. I expected to get assistance to create a great program that I could run either face to face locally, or online to a worldwide market.

What I got was a fully-fledged business set up complete with a marketing and promotion structure, multiple products including videos, e-book and coaching program, and new-found knowledge on client management systems.

I now know how to set up autoresponders, create passive income streams, arrange guest posting, and build an email database. If you don’t know what some of those things are, then you need to do this course.”
Vanessa Thiele, DPsych (Health), MAPS CHP
Health Psychologist and Training Facilitator
Phoenix Health Transformations


Julie Logical Coaching

Logical Coaching

A catalyst to living my dream

“Thanks so much Benay!
Next Generation Product Development for Coaches has been a real catalyst to me living my dream.

The course really helped me focus and get 200% clear on what I want to do with my coaching business (and I’ve been in this game for a long time).

Now, I love getting out of bed, am 100% focused and it’s working, business is booming!”
Julie Davis
The Aussi Real Estate Coach
Logical Coaching




Certain of my niche and a number of passive products in the pipeline

“Before I started this program I was stuck and overwhelmed with so many ideas but very little action. I was telling myself that I needed start working these ideas but didn’t know where to start!

In just the first month of Benay’s program, I clarified my business values and created a compelling vision to keep me motivated. I have not only identified with great certainty, my niche, I have also created an amazing outline for a six month program. I am feeling ‘unstuck’ and well resourced to tap into my creative flow with a number of other passive products in the pipeline.

A huge thanks to Benay for taking the time to outline a simple, practical and incredibly ‘doable’ program that gives you the ‘kick’ you need to get the results you want to see!”
Tracy Lilley
Eternal Purpose Coach


Roberto El Happy Coach

El Happy Coach

Very happy

“Benay’s coaching program provided me with the tools to create an online coaching business strategy that is aligned with my deepest feelings of peace and happiness. In a short period of time I evolved my coaching niche. I became el Happy Coach, delivering happiness to the world with online products and internet marketing concepts that work.

Thanks for the great outcomes – I am happy! ;-)”
Roberto Suarez
El Happy Coach




You will love this program if…

  • You are you ready to find your unique coaching voice and message.
  • You want a future passive income stream from your coaching.
  • You work best when you have ongoing support, acknowledgement, advice and accountability to help you stay, committed, focused and on track.
  • You feel that it’s finally time to take your coaching business to the next level and you are committed to making it happen.



Next Gen PD_Group Program_270w

Program Dates

The next intake will open in January 2015 for a February start.
Only 4 spots are available.
Dates: 2 February 2015 to 31 July 2015


  1. Monthly, one-on-one coaching sessions, for 6 months – to keep you supported and moving forward,
  2. Life Coach Office client membership,
  3. Access to video lessons and exercises for the duration of the course PLUS 6 months after the course finishes,
  4. Email support including feedback on your products for 6 months, and
  5. Life-time access to our private Facebook group exclucively for coaches who sell products online.


$299 per month