Now more than ever, Coaches need to have a website and an online presence. With the COVID-19 lockdowns and isolation periods around the world, we have all experienced that life, work, socializing, almost everything would and could continue online, truly it HAD to. There is no choice. Face-to-face networking and meetings are strongly discouraged or canceled. Gone are the days when one could be a coach and be off the grid. All coaches need a website.
Find and connect with your ideal clients
Coaches NEED a website to connect with their current and future ideal clients. Through your website you have the opportunity to introduce yourself, give your elevator pitch, and sell yourself.
People are looking for a life coach that helps them achieve a certain goal and more importantly they want a coach that they feel connected to. Through your website, clients get a first impression of you without you ever leaving your desk.
Showcase what you have to offer
If you offer one-to-one coaching, a website will give the possible client the ability to contact you, and they already know about you and what you offer. That’s a pretty warm lead!
There are so many awesome scenarios for passive income on your website: eBooks, completely automated online courses, worksheets, etc. Some of these income avenues take a bit of time to set up, but it’s a one-time task for years of passive income. For example, I have a client that has had eBooks and worksheets on her website that she created 6 years ago and she still makes over $2000 a month on without doing anything else but having them on her website.
OK, you want a website. Now what?
But what do you do now?
The first thing that I would suggest is to know what you want your website to do for you. I have a great Free ‘Having All the Answers, Website Preparedness Worksheet’ on my website that guides you through exactly what you want your website to do for you and what you will need for your website creation project.
When you have that done, you can start to find a website designer/developer or start to create a website on your own.
Jennifer Mitchell
Jennifer Mitchell has been a WordPress website designer and developer for coaches for the past 7 years. She is also co-founder and technical and logistics manager for The Coach Guardian. Jen loves to share her knowledge in all aspects of building an online presence with coaches.