Create Passive Income Coaching Products

by | Mar 26, 2013 | Creating Coaching Products | 8 comments

**This article has been edited and updated on May 27, 2019 **


In my experience, many people become a life coach because they are in a job that no longer inspires them. The thought of instead having amazing, life-changing conversations with people, and getting paid for it, sounds much better.

I totally agree. Coaching rocks!

However, as romantic as becoming a coach sounds, loving coaching and then running a profitable and fulfilling coaching business is another thing altogether.

When you quit your day job and go full time coaching one of 2 things usually happens:

  1. You rock at coaching and marketing yourself but eventually burn out with all the time you have to spend doing the same thing over and over
  2. You are a brilliant coach but can’t seem to get any paying clients, or at least not enough to live the lifestyle that you were hoping for

Fortunately, there is one easy answer that helps both scenarios… Start putting your own coaching products online.


Benefits of Going “Online”

Avoid coaching burnout.

Imagine a life of long days of coaching, coaching, and coaching. Your time benefits lots of clients, but what about you? How is this challenging you? How are you staying inspired about your subject matter? What is your next step in becoming a creditable thought leader?

How about writing a short e-book on a subject you are passionate about? Or what about a short video where you teach something you are exceptionally good at?

Think of this as your first passive income coaching product. By setting up your first online product you will see yourself and your business differently. You’ll start to see a way out of the job you’ve created for yourself and discover new exciting opportunities that couldn’t have existed before.

Discover endless, new possibilities for your coaching business.

The sooner you expand your comfort zone by getting your first online product up and running, the sooner you will start having more ideas for other products. Just imagine being in the position to double your hourly coaching rate, reducing your client list to less than 20 premium clients and transitioning everyone else to your awesome online products!

Gain massive exposure to new clients all over the world.

Start to expand your network to the whole world just by being online. You are unique and your message will resonate with thousands of other people on this planet. Going online will help you find your crowd. 

How to Start Your Online Coaching Empire

It’s much easier to sell your own coaching products and services online than you might think. Here are the essential steps involved:

Step 1: Get a clear niche and develop products for your niche.

Combine your passion for coaching, with a subject you have expertise in, with a video camera and/or a keyboard and create something useful that people need.

Maybe start with one lesson, or tutorial, on your favourite topic. Then make another one and another one to have a series.

Eventually, you can package a few things together and create an awesome coaching kit or program. Learn more about the different products you can create for your coaching business here.

Step 2: Build a website with all the essential bells and whistles.

You must put your business online so people can access it without you needing to be involved. That means you need a website. It can be pretty basic and low cost but so long as it can do the most important things. Learn the 8 Essential Technologies for Your e-Commerce Coaching Website.

Step 3: Promote your products.

There is certainly an art and a process to doing this effectively and in a way that aligns with your personal values! Learn more about Who Should Run Online Marketing for Your Coaching Business here.

Step 4: Start making money while you “sleep”.

There is nothing like your first passive income sale! Experience it as soon as you can. I guarantee you’ll be hooked. It’s one of the best and most powerful business motivation tools out there.


Common Excuses

Coaches tend to have some common excuses about why they can’t offer something online. So, I thought we could knock these on the head now and get you moving forward. Feel free to read the one(s) that apply to you and then move on.

I can’t make a passive income coaching product because:


I have no experience

Most new things involve a learning curve. Once you’ve done it, you know what you’re doing and then you realize how easy it is. Kind of like riding a bike.

Remember, it’s not hard; it’s new. So, just do it!

I’m not an expert in anything yet So don’t sell yourself as an expert. Despite all the marketing hype out there, there are real people searching for coaches and who respond to an honest story and a genuine voice. If you have something you believe in that helps people, there will be interest. Besides, the only way to become an expert is to START!
There is too much competition

What most coaches out there don’t realize is this – YOUR products WILL resonate with people out there in a way that no other product can do. It doesn’t matter if there are 100 other coaches selling exactly the same type of thing because your implementation and your voice will be unique.There are people out there right now waiting for your unique approach to their problem. But they will never find it if you don’t put your product out there first!

One of the most helpful things I have done in the last two years is to stop comparing myself to my competition. Awareness of what they are up to is enough so I check in with their websites about once a year and otherwise do my thing.It works. I stay on my path and that is what my audience likes. The better I am at being me, the more I tend to sell.

Just Imagine having passive income!

happy ladyIf you add an online product like an online coaching program, or a How To eBook or little tool kit, to your coaching offering, you create a passive income cash flow stream for your business. 

With a little upfront investment of your time, you’ll take your coaching income to the next level.

There is nothing like checking your email in the morning to see that you have made money from your coaching while you were asleep!



  1. Romeo

    Hi Benay,
    Reading thru your article today, I’d say ‘Thanks!’ for being specific
    on “How to Hit the Nail Directly with the Hammer”. This will solidify
    my decision on what to do next with my life… after Retirement.
    BTW, I just retired at 69… this will help me a lot.
    Again, Lot of Thanks!

  2. Mo Perkins

    Hi Benay

    You are so right! I really know that I would benefit from putting my own coaching products on line and so would people out there. I have heard myself make several if not all of those excuses. Thanks for this post. It has moved me one step closer to my goal of making an income while I sleep.

  3. Benay

    Mo and Romeo, thanks so much for the feedback.

    I was hoping the article would get a few coaches thinking about passive income and your words have let me know that I’ve hit the mark! Awesome!

    I hope you’ll keep us updated on how you are going on our Facebook page ( A little accountability may help keep you inspired! 😉

    Happy coaching,

  4. michael kors

    Adding this to twitter great info. michael kors

  5. Susan

    What a great article Benay. I have used some, if not all those excuses. What hit home to me was “unique voice”. That’s the kicker I needed. Thank you so much.

  6. Anne Bodee-Galivan

    This is something I was planning to do…eventually. This article helped me to realize there is no better time than the present. I was thinking just today about an issue concerning my “ideal client” that I believe is not addressed much, if at all. It’s just the kind of thing that I could write an e-book about, just to get started. I think it could become a very big thing eventually. Food for thought, indeed! Thanks for the article.

    • Benay

      Anne – We’d love an update – this idea sounds exciting! – B

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